Purpose X Platform

In the fight against homelessness, combatting negative ingoing assumptions about what can/cannot be accomplished is vital to the success of the greater effort. Working with the Inner City Law Center of Los Angeles, Fika developed a brand positioning that rejuvenated the mission of the Skid Row legal aid group. Together, we developed a platform for aggregating volunteerism, advocacy & donations with a name that inhabited the optimism it sought to inspire: Homeful.LA.

Influencer X Promotion

Soccer is as much a language as it is a sport; one spoken around the world and understood across borders and nationalities. Fika leveraged this insight to drive awareness for Ultra Mobile’s game-changing international calling plan. The Ultra 14 promotion enlisted challenged fans to name their favorite 14 players from their country. The budget-conscious effort garnered immense response from fans, high visibility for the brand and huge sales for the plan.

Earned Media X Event

The Amgen Tour of California presents unique challenges to to both racers and reporters alike. Our real-time engagement with journalists from San Diego to Sacramento ensured communities across California showed up in full force. From early-morning broadcast segments to live interviews with race officials and post-race content drafted & dispersed to key media across the globe, Fika works with race organizers at the highest level to keep the Amgen Tour of California on track and thriving, year after year.