Principals
JOSH LEVITT, EARNED MEDIA LEAD
Josh brings 20+ years of experience and a relentless focus on driving sales growth through earned awareness. Having led the national PR and communications efforts for numerous high-profile brands (Dave’s Hot Chicken, Panda Express, Blaze Pizza, Wetzel’s Pretzels, Del Taco), he has singular credibility within the restaurant and franchise category, cultivating strong relationships with influential reporters and journalists across consumer, broadcast, trade & franchise outlets along the way.
RICHARD BRONSHVAG, CREATIVE LEAD
Combining strategic thought leadership with a flexible skill set that encompasses copywriting, art direction & design, Richard brings a tireless enthusiasm for driving visibility and building brand love. Seamlessly integrating strategy, creativity and content, he has produced award-winning work for projects ranging from social media posts to Super Bowl spots.
Partners
LAURA CALLIARI, ACCOUNT LEAD
Laura brings a unique combination of strategic planning and campaign development within the earned media space, combining strong social media capabilities with steady project and team management skills. She has managed global product launches, handling all facets of event publicity, partner/sponsor outreach and message development, as well as PR materials development; copywriting and speechwriting.
BLYTHE BEAUBIEN, ACCOUNT LEAD
Blythe is a 20-year PR and media relations maven with keen sense of storytelling, a track record of securing high-quality media coverage and proven experience in building relationships with key influencers and press. Blythe's extensive list of media contacts includes beverage, food, travel and lifestyle writers at traditional, online and social media outlets across the country.
Partners
ED GIBSON, BRAND STRATEGY LEAD
Ed Gibson is a brand strategy consultant with over a decade of agency-side experience building and scaling creative strategy practices for brands at every stage, from global leaders to emerging challengers. Driven by the intersection of creativity and commerce, he has led brand positioning, consumer experience, and campaign strategy across CPG (Coca-Cola, PepsiCo, Henkel, Mattel, VitaCoco), finance, tech, automotive, and media. He brings a global perspective to ambitious organizations seeking to become more distinctive, more relevant, and harder to ignore. His work has earned recognition from the industry, the press, and, most importantly, customers.
KRIS PATEL, DIGITAL MEDIA LEAD
Media Director with over 15 years agency experience developing strategic plans, executing market research, planning building and executing digital/traditional marketing plans for brands like Sherwin-Williams, UnitedHealthcare, City of Hope, Microsoft Store, Activision, Capcom and more. Kris has led teams, built plans and set up campaigns in-platform. He loves helping clients solve the challenging problems while building a measurement set-up to continually improve over time.
The Collective
We curate teams to meet the specific needs of each project. So we can provide senior-level expertise when it’s specifically needed…and be off your books when it’s not.
Earned Media Specialists, Brand Strategists & Account Planners
Integrated Art Directors, Copywriters & Designers
Digital Planners & Social Media Strategists
Photographers, Directors & Editors
Crisis Communications Experts
